Marketing Science Ideas Xchange (MSiX) 2015


Jason Collins


June 15, 2015

The 2015 Marketing Science Ideas Xchange - MSiX - has been announced for 30 July in Sydney. As it says in the blurb, MSiX “is dedicated to exploring how brands can benefit from the interface between behavioural science and marketing.”

The headline speaker is Michael Norton, Harvard professor, author of Happy Money: The Science of Happier Spending and developer of the first set of experiments on the IKEA effect (that last point is the reason I knew his name when I heard he would be speaking).

The rest of the speakers and further detail on the conference are here - with the speaking line-up including me. I’ll be talking about how behavioural economics (science) could benefit from a good dose of evolutionary biology, and how that evolutionary lens can be valuable in understanding consumer behaviour.

Last year’s event - headlined by Rory Sutherland (who linked me into this MSiX world) - was a pretty good day, and this year looks promising too.

And here’s Norton doing the TED thing.